Here’s how I started to untangle the mystery. The first thing I did was to check the amount of back-links that his competitor had coming into their website. The results showed that they had NO back-links pointing to their website. This was a huge discovery in realizing that the listing had nothing to do with the quality or even the amount of links. Their website had ZERO. That was easy enough!

Still puzzled, I checked out the competitor’s website to see if they had used the main keyword phrase we were trying to rank for in any particular way that might give them favor in the Google Local Business Listing’s results. I discovered nothing that seemed to indicate that they had optimized their site better than we had ours. In fact the optimization on our pages was ten times better than theirs.

Next, I began to study the actual Google business registrations that each of the companies did. I began to notice some things that our competitor had done differently than my client had. There was one particular thing I noticed. They had written a review and my client had not.

So, I clicked on “write a review” for my client’s website and began writing an “Optimized” review. When I finished with it, I then closed out the window and refreshed my browser. Next, I entered our keyword phrase in the Google search box and hit “search.” Bata-Bing! I had unlocked the door and we were now stepping on the competitors’ heads. Within minutes I had turned the table upside down and we were once again number one on Google.

One thing I noticed right away when I looked at the review after doing the search is that the caches for the keywords were in “bold”. This was a huge indicator that the placement of the business in the results ranking was directly affected by the richness of the keywords on the review page.

Since discovering these tips, I have notified several friends and clients of mine and encouraged them to get their customers to write a review in the Google local Business Listings. These are the types of things we must continually do with “optimization” to improve our personal rankings and the positions of our clients’ web locations in the search results pages.

On this blog you will find Intuit website tutorials that can be watched by simply scrolling through the video’s category located on the menu bar. Link building, adding Adsense, embedding a Google calendar and advanced keyword research are just a small portion of the lessons we have provided on this blog. This particular site is just one location where we provide information, tools and tips for working with the Site Builder.

The largest collection of tutorials for a Homestead website owner to learn from are the ones we provide in the Marketing Center. In the collection of lessons- there are blog posts, videos, audios, e-books and links to top sites on the Internet that you can learn from quickly. A wealth of knowledge can be instantly available to you that will greatly increase the speed at which you learn and also decrease the time you have to invest in mastering the Site Builder.

Videos are the best tutorials for learning the Intuit Sitebuilder content. That’s why we continue to publish new tutorials regularly. They are much easier to follow and understand than any other method of learning. The reasons are obvious. You get audio and visual- which make learning easier than trying to sift through understanding what someone is trying to explain in a text document. Even if an e-book or article has image graphics, it’s much quicker and easier to comprehend by learning from a tutorial video lesson.

All of our Homestead Sitebuilder tutorials give accurate, detailed information. In fact, we have never had anyone ever demand that a refund be issued due to receiving poor information. The tools, tips or techniques we provide in the tutorial lessons are beneficial in many ways.

Here are a few Youtube tutorials offering Intuit/Homestead website help.

* Beginners link building
* Fast way of promoting your website
* Advanced keyword research
* Adding Adsense
* Deleting a website in Sitebuilder
* What is the Alt Text feature?
* Adding a favicon
* How to set up Google Analytics
* Easy way to create a banner
* Blurry images
* Creating a PDF e-book
* How to add Kontera
* Adding Youtube videos
* Deleting or eliminating web pages
* Working with multiple elements

There are many other tutorials for learning about building a Homestead website located on our Sitebuilder Expert Youtube channel. Of all the tutorials we have created for you, the most important place for you to begin is in learning how to do SEO on a Intuit website. Optimization techniques are vitally important for you to learn first before you even think about creating web pages. If you don’t learn how to optimize your pages properly- your site will not be a success.

Focus
We must determine what is making money and multiply the amount of traffic to those page. This will then increase the conversions and we will make more money. So, we should focus on where we get the best results and the most value for our time. This is going to require that we spend time studying how to use the Homestead website Real Tracker statistics data to our advantage. It’s like pouring gas on a fire. Once we identify what is working the best with our Intuit Sitebuilder pages, pour more of what works into the website.

Learn Proper Business Time Management
While we are building our online presence, it’s important to manage our time wisely. There are too many distractions on the Internet. Turn the email buzzer off, turn the phone off, stay away from facebook and work at hitting the mark of your goals.

Help Other People Succeed
One of the best ways of establishing an authority status online is by helping others succeed in the niche that you have in common. We have uploaded many free Homestead website tutorial videos to Youtube and other sites that have helped establish us an authority on using the Sitebuilder program. Hundreds have downloaded our free Homestead website SEO eBook and also purchased products from us as a result of us helping them learn more about using the Sitebuilder.

So here’s a quick recap of three things that will help us increase in our Internet sales. We must get focused on what is making us money and pour gas on the flame. Increase website traffic and you will make more money with what is already working. Manage your time wisely and you will make more money. Designate a specific work time and turn all of the distractions off. Help others achieve their goals and they will be grateful and recommend your services to their friends, family and co-workers. I am certain that if we apply these three things to our online businesses and offline ventures, we will see an increase in the amount of revenue this year. Our earnings have the possibility of doubling and even tripling.

You Must Establish Trust
There are several ways of establishing trust online. I think everything that I will be discussing in this article will have something to do with establishing trust with people. If we think about relationships off line and how they are developed, the same type principles apply to our Internet friendships and potential customers online. It takes time and spending time with people to establish kinship. I will be discussing how we can spend time with others on this digital World Wide Web throughout the article.

Using Your Photo or Logo
It’s funny; two really good friends of mine have yet to reveal what they look like on their Homestead websites. I’ve only really heard their voice once on a video they uploaded to Youtube. Yet, they have no less than five websites that circulate around their niche. Wouldn’t it make more sense if searchers could make a Homestead website connection with their face on each of the sites? So, if you want to be recognized as an authority in your niche, then you should get your face or logo plastered on your websites. The more people that see who you are the more comfortable they will be with purchasing things from you.

You Must Leverage the Power of Video
The Internet is going full blast toward video. You’ve got to jump on the train or your websites are going to be plundered by video rankings. If you have not noticed, video sites are topping Google’s results all of the time. The other thing about video is that people can hear and be able to see the person behind it all. Here again, you are establishing an authoritative presence and trust online. Learn to use screen recorders, get a Flip video recorder and upload to Revver, Youtube, Meta Café, Myspace, Yahoo and Google.

Use Web 2.0 or Social Media
Get your name out there by using Twitter, Hub Pages, Squidoo, Ezine Articles and free blogs like WordPress.   Many of these web platforms will let you embed your videos on the pages too. These sites get top rankings which will help establish your authority status online.

Publish Content Daily
Make a commitment to publish new content related to your niche on a daily basis. Get the  SEO Homestead eBook for taking your first steps toward learning how to write your content.

Self Promote
It’s funny, several years ago-I read an article where someone said something negative about self promotion. What the heck is marketing about if you are not supposed to promote yourself?  Tell McDonalds, Pepsi and Wal-mart that they should stop tooting their own horn because that is self promotion. Paaalease… give me a break!

Here is my last point that will help you establish yourself as an authority online. You must have a no mercy mindset. You have to run faster, farther and harder than your competition. Use every available means for promoting yourself, your company and your expertise in the niche that you are in.